NGOs should not depend entirely on social media algorithms. They should build their own community and database. Contacts can be segmented into: 

• Individual donors 
• Monthly donors 
• Volunteers 
• CSR professionals 
• Corporate partners 
• Alumni 
• Former volunteers 
• Major donors 
• General supporters 

A monthly Impact Newsletter could include: 

• What happened this month 
• One human story 
• One measurable impact 
• One photograph or video 
• What happens next 
• How people can participate 

The objective is not to ask for money in every email. It is to remain relevant and top-of-mind. When the right fundraising opportunity eventually arises, the relationship already exists.