Nike

Challenge: Nike needed a solution that could handle high traffic volumes, offer a seamless omnichannel experience, and enable rapid iteration and updates across multiple digital touchpoints.

Solution: Nike adopted a headless commerce architecture to decouple its front-end from the back-end. This allowed for a more agile development process and faster updates.

Results: The implementation led to improved site performance, a seamless shopping experience across web and mobile, and the ability to quickly launch new digital products and features. Nike saw a significant increase in user engagement and sales conversions.

Target

Challenge: Target aimed to provide a consistent shopping experience across its website, mobile app, and in-store digital interfaces, all while managing high levels of traffic and ensuring quick load times.

Solution: By leveraging headless commerce, Target was able to unify its front-end experience while maintaining a robust and scalable back-end system. This separation allowed for real-time updates and integrations with various third-party services.

Results: Target achieved faster load times, better site reliability, and a unified customer experience across all platforms. This translated into higher customer satisfaction and increased sales, especially during peak shopping periods.