One of the primary challenges of online furniture shopping is the inability to see how a piece of furniture will look and fit in your space. AR addresses this issue by allowing customers to superimpose 3D models of furniture into their real-world environment using their smartphone or tablet. This capability offers several benefits:

• Accurate Sizing and Fit: Customers can see if the furniture fits in their room and complements their existing decor, reducing the risk of returns due to sizing issues.
• Style Matching: AR helps customers visualize how different pieces of furniture will look together, aiding in the decision-making process and ensuring a cohesive style.

Enhanced Product Interaction

AR technology provides a more interactive shopping experience compared to traditional 2D images. Customers can:

• Rotate and Zoom: View furniture from multiple angles and zoom in to see intricate details and finishes, which helps in assessing the quality and craftsmanship.
• Change Colors and Textures: Experiment with different colors, fabrics, and materials to find the perfect match for their home, enhancing personalization and satisfaction.

1. Differentiation in a Competitive Market: In the highly competitive online furniture market, offering AR capabilities can set a retailer apart from the competition. By providing an innovative and immersive shopping experience, retailers can attract tech-savvy customers and position themselves as industry leaders. AR can also serve as a powerful marketing tool, generating buzz and attracting attention to the brand.
2. Streamlined Purchasing Process: AR can streamline the purchasing process by helping customers make informed decisions quickly. When customers can visualize furniture in their space and see how it fits with their existing decor, they are more likely to proceed with the purchase without hesitation. This reduces the time spent deliberating and increases the likelihood of completing the transaction.