Encryption is a process that converts plaintext data into ciphertext, rendering it unreadable to unauthorized users without a decryption key. Key aspects include:

• Secure Transmission: Encrypting data ensures that it remains protected while being transmitted over networks or communication channels.
• Data Storage: Encrypting data at rest (stored data) safeguards it against unauthorized access, even if physical or digital security measures are compromised.
• Compliance: Encryption often aligns with regulatory requirements, such as GDPR and HIPAA, which mandate data protection measures to safeguard personal and sensitive information.

• Advanced Encryption Standards (AES): Implement AES with strong key lengths (e.g., 256-bit) for encrypting sensitive data both in transit and at rest.
• Secure Socket Layer/Transport Layer Security (SSL/TLS): Use SSL/TLS protocols to encrypt data transmitted over networks, ensuring secure communication channels.
• Data Masking: Employ data masking techniques to obfuscate sensitive information within CRM interfaces and reports, limiting access to authorized personnel.
• Key Management: Establish robust key management practices to securely generate, store, and rotate encryption keys, ensuring continuous protection of encrypted data.